Report

Smarter strategies for scale

Discover how AI is rewriting localization with the Translation Technology Insights 2025 report

Based on insights from nearly 2,000 global respondents, this report explores how AI is reshaping localization - from workflows and team structures to technology investment and business impact. It offers a data-driven perspective on emerging trends and strategic approaches to help corporates scale content, maintain quality, and drive measurable outcomes. Inside, you'll uncover:

Rising demand, tighter budgets
Corporate content needs are growing, but resources aren’t. Learn how lean teams are adapting workflows to deliver more with less.

AI is no longer optional
Discover how AI is reshaping localization strategies, from translation automation to smarter quality assurance.

Human-AI collaboration in practice
See how combining AI with human expertise helps corporates scale content efficiently without compromising brand or compliance.

Smarter scaling through automation
Discover how corporates are using automation and selective outsourcing to manage rising content volumes without increasing headcount or compromising quality.

Quality at scale with the power of four
Learn how combining AI with translation memories, terminology, and MT ensures consistency, brand integrity, and linguistic accuracy.

Localization aligned with business goals
Understand why translation must connect to broader KPIs and how integration with analytics and customer data unlocks strategic impact.

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