Four principles of successful product globalization

How to close the loop with localization best practices

If you want your product to conquer the world, it's got to be adapted to meet the expectations of different markets for a well-localized product experience. As software developers and localization experts, we've identified four principles that are critical for successful product globalization: 

1. Start with internationalization 
2. Cater for an expanded product experience 
3. Make localization agile 
4. Don't forget quality assurance 

This ebook explains the importance of each of these principles, and what it takes to implement each of them effectively.

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