Amanda Newton appointed to lead RWS’s Strategic Solutions Group

Appointment demonstrates Group commitment to help clients go global by leveraging its unique blend of people, technology and scale

Chalfont Saint Peter, UK
6/1/2022 9:00:00 AM
RWS, a unique, world-leading provider of technology-enabled language, content and intellectual property services, today announces that Amanda Newton will lead the company’s recently formed Strategic Solutions Group (SSG) as Executive Vice President.
 
Amanda will hold responsibility for the SSG’s growth, client relationships and delivery, and for developing propositions and new solutions that enable clients to reach their customers in any language, or device they choose.
 
The SSG, part of RWS’s Language Services division, works closely with major accounts, and clients of all sizes who are going global with specialized localization services. These services cover the entire localization spectrum, from translating content, media and audio to creating engaging eLearning programs and transcreating highly impactful marketing campaigns. The SSG works closely with RWS’s Language eXperience Delivery (LXD) platform, which includes 2,000 in-house linguists, and a network of more than 29,000 translators, who use RWS’s proprietary machine translation, AI and translation productivity tools, to deliver a 24/7 service to clients.
 
“Companies looking to expand on the global stage need a partner that has a deep, nuanced understanding of each market,” explains Ian El-Mokadem, CEO of RWS. “Amanda’s relentless focus on the client, together with her understanding of their challenges and operational experience, provides the support and guidance clients need when entering new markets and geographies.”
 
The appointment demonstrates RWS’s commitment to leveraging its global reach and scale by giving clients access to a worldwide network of linguists that, through a blend of people and technology, will help any business engage with customers in any market.
 
“Going global is easier said than done,” explains Amanda Newton, EVP of RWS’s Strategic Solutions Group. “It requires an extensive local knowledge of cultures, people, and traditions – and if businesses get it wrong, their customers don’t easily forget. Our global linguists and project managers, located across 169 countries, offer an unrivalled level of knowledge and experience that can guide clients through the complexities involved in reaching new audiences.”
 
Amanda has more than 20 years’ experience in the localization industry, starting as a translation project manager in 2000 and later becoming global VP of a project management office. Her operational experience in some of the most demanding environments, and proven history in maintaining long-term client relationships, enable her to develop highly effective strategies for companies looking to go global.

RWS 简介

RWS 是一家由技术驱动、专家赋能的内容解决方案提供商。通过助力企业实现无碍沟通,我们可充分提升创意、数据和内容的价值,推动企业讯息畅达全球。


我们凭借专有技术、45 项以上的 AI 专利及行业专家团队,助力企业加速创意的市场推广,构建跨越国界与文化的深度合作关系,从容开拓新市场,从而拓展商业版图,联接全球机遇。


正因如此,全球百强品牌中有超过 80 家选择与 RWS 合作,以推动创新进程、优化决策制定和重塑品牌体验。


我们在世界各地设有 60 余处服务网点,业务遍及五大洲,为各行各业的客户赋能。RWS 成立于 1958 年,秉承创新传统延续至今,总部位于英国,在伦敦证券交易所监管的 AIM 市场公开上市 (RWS.L)。  


如需了解更多信息,请访问  rws.com/cn


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*RWS 集团是指 RWS Holdings plc、其附属公司、子公司及其代表。