Trados launches AI-powered project intelligence

Built for the localization industry, the Smart Insights feature turns project complexity into clear, actionable insights

Maidenhead, UK
8/11/2025 9:00:00 AM
RWS, a content solutions company, powered by technology and human expertise, announces the launch of Smart Insights – a new feature within its cloud-based Trados language technology platform that redefines how localization professionals manage global content at scale.
Trados
Localization projects can be unpredictable. Deadlines shift, resources change, and priorities evolve. Smart Insights is an industry-first, LLM-powered virtual assistant within Trados that helps project managers navigate these complexities by answering everyday questions in plain language – like: 
  • “Trados, please tell me which projects are at risk this week? Where are we seeing delays?”
  • “Also, can you show me projected performance trends across all my clients for the next quarter? And highlight any upcoming translation tasks under 500 words that might impact my delivery timelines?”

“Smart Insights changes the game for localization. We’re putting real-time project intelligence directly in the hands of the people who need it. No dashboards, no delays, just instant answers.”

Mark Lawyer, President of Regulated Industries & Linguistic AI at RWS
Trados

Smart Insights, powered by Amazon Q in QuickSight, is now included as part of the Trados Enterprise subscription giving Enterprise customers immediate access to advanced project visibility and control. For Trados Team and Trados Accelerate customers, Smart Insights is available as an optional upgrade, ensuring that businesses of all sizes can benefit from this powerful feature.

Read our blog to learn more about Smart Insights.

About us

RWS is a global AI solutions company empowering the world’s most trusted enterprise AI.


Our proprietary Cultural Intelligence Layer, powered by 250,000 data specialists, cultural and language experts and deep domain professionals, backed by 45+ patents, makes enterprise AI culturally fluent, contextually accurate and secure, ensuring every interaction reflects a brand’s tone, context and customer values.


Through our Generate, Transform and Protect segments, we deliver intelligent content, enterprise knowledge, large-scale localization and IP protection for global growth. Trusted by 80+ of the world’s top 100 brands, RWS provides the confidence, governance and expertise organizations need to deploy AI safely, responsibly and at scale.


Headquartered in the UK, RWS is listed on AIM (RWS.L).


For further information, please visit: rws.com.


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