Content Management

Tridion® content confidence in a complex world

Take control of your enterprise content lifecycle from start to finish. Tridion helps you to create, review, translate, manage and deliver content with complete confidence and efficiency.


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How can Tridion work for you?

Discover how Tridion can help you meet your content needs. 

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  • Centralize content management

    Establish a 'single source of truth'

    Technical content creator/manager: create a single source of truth that joins up the way your content is created, translated, managed, delivered and consumed.

    Digital marketer: deliver a consistent brand and message without duplicating content between systems by creating a central content hub with orchestrated distribution. 

    IT & compliance officer: stay on top of compliancy, policies, regulations and legislation with advanced version control and audit trails, while monitoring and governing content quality and hygiene.

  • Automate processes

    Streamline and speed up work

    Technical content creator/manager: create content once and publish it everywhere instantly. Reuse content effortlessly. Classify information consistently with AI-assisted automated tagging. 

    Digital marketer: eliminate mundane and time-consuming work by automating tasks such as content tagging and translation management to improve efficiency and streamline operations.

    IT & compliance officer: eliminate manual handovers, copy/paste and other error-inducing steps by building an integrated content and information supply chain for an AI-ready enterprise.

  • Manage digital touchpoints

    Headless, multichannel, and multi-format communications

    Technical content creator/manager: create information once and apply it to support, eLearning, troubleshooting, FAQs, machine-embedded information and other use cases.

    Digital marketer: create your marketing content once and make it work for multiple digital channels and applications without any rework.   

    IT & compliance officer : reduce risks and liabilities by leveraging one central system rather than a collection of disparate tools, serving content to multiple touchpoints to comply with privacy, GDPR and other regulations.

  • Gain content insights

    Understand and optimize content effectiveness

    Technical content creator/manager: visualize the effectiveness of information used, or not, with metrics on content reuse, translation memory and further cost optimization when creating information. 

    Digital marketer: understand what content is used where, how it’s reused and what the status of your translations is – all from within your content management environment. 

    IT & compliance officer : use built-in reports and statistical information, or extract data through Tridion’s APIs, and build your own dashboards and reports to satisfy your business reporting needs.

  • Integrate with other systems

    Plug into your existing technology stack

    Technical content creator/manager: enrich the information experience for employees, partners and customers by allowing access to wider sets of input data and distributing to more channels.

    Digital marketer: create better customer experiences and an agile marketing ecosystem that simplifies content authoring by connecting the CMS to your DAM, CRM, Commerce and other tools. 

    IT & compliance officer: achieve freedom from vendor or technology lock-in with modern GraphQL-based content APIs, a standardized Integration Framework and event system.

  • Unify collaboration

    Content creation, collaboration and review

    Technical content creator/manager: streamline workflows with easy-to-use, web-based authoring, editing and collaboration tools. Ensure accuracy by automating information creation and review processes, eliminating the need for manual handoffs and error-prone email chains.

    Digital marketer: remove boundaries when collaborating across regions, establishing a mix of centrally managed and locally tailored campaigns. 

    IT & compliance officer : improve security and organizational agility by letting domain experts take back control of content, so you can focus on core tasks such as reducing operational costs..

  • Leverage AI

    Find instead of search

    Technical content creator/manager: adopt GenAI responsibly securely and reliably, with trustable chat and authoring assistant features trained on your organization’s enterprise data. Tailor audience experiences with semantic AI.

    Digital marketer: create innovative, AI-powered content experiences, enhancing customer engagement, personalization, and cost efficiencies for your customers.

    IT & compliance officer : achieve improved performance, energy efficiency, scalability and access to advanced AI capabilities for content management through our strategic partnership with AWS.

Talk to us

Whether you're new to Tridion or an existing customer looking to explore additional capabilities, our experienced team is here to help. We'll work with you to understand your unique challenges, answer any questions you may have and provide guidance to help you achieve your content management goals.

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