Boost your customer experiences

Digital marketer: remove boundaries when collaborating across regions, establishing a mix of centrally managed and locally tailored campaigns. 

Knowledge manager: eliminate errors of manual handoffs and email chains by streamlining how you create information and review subject matter across departments. 

IT: improve security and organizational agility by letting domain experts take back control of content, so you can focus on core tasks such as reducing operational costs.

Digital marketer: deliver a consistent brand and message without duplicating content between systems by creating a central content hub with orchestrated distribution.

Knowledge manager: make information authentic and discoverable by centrally managing the information models that keep every piece of information relevant in real time. 

IT: stay on top of compliancy, policies, regulations and legislation with advanced version control and audit trails, while monitoring and governing content quality and hygiene.

Digital marketer: eliminate mundane and time-consuming work with AI by automating tasks such as content tagging and translation management to improve efficiency and streamline operations. 

Knowledge manager: classify information consistently with AI-assisted automated tagging, allowing content recommendations and improved downstream processes with RPA-friendly information. 

IT: eliminate manual handovers, copy/paste and other steps that introduce errors by building an integrated content and information supply chain for an AI-ready enterprise.

Digital marketer: create better customer experiences and an agile marketing ecosystem that simplifies content authoring by connecting the CMS to your DAM, CRM, Commerce and other tools. 

Knowledge manager: enrich the information experience for employees, partners and customers by allowing access to wider sets of input data and distributing to more channels. 

IT: achieve freedom from vendor or technology lock with modern GraphQL-based content APIs, a standardized Integration Framework and event system.

Digital marketer: personalize and improve customer journeys through human-like interactions in any language, using AI-enhanced search results. 

Knowledge manager: reduce search time and guide users to the right source to find precise information with AI-enhanced search.

IT: built-in AI capabilities within the content management and delivery process provide consistent and precise search outcomes, usable by both humans and downstream technology and systems.

Digital marketer: create your marketing content once and make it work for multiple digital channels and applications without any rework. 

Knowledge manager: create information once and apply it to support, eLearning, troubleshooting, FAQs, machine-embedded information and other use cases. 

IT: reduce risks and liabilities by leveraging one central system rather than a collection of disparate tools, serving content to multiple touchpoints to comply with privacy, GDPR and other regulations.

Digital marketer: understand what content is used where, how it’s reused and what the status of your translations is – all from within your content management environment. 

Knowledge manager: visualize the effectiveness of information used, or not, with metrics on content reuse, translation memory and further cost optimization when creating information. 

IT: use built-in reports and statistical information, or extract data through Tridion’s APIs, and build your own dashboards and reports to satisfy your business reporting needs.