SDL Automotive Solutions

Automotive Solutions

Manage your multilingual marketing, product, and service content across all digital channels, for prospects, customers, the connected vehicle, and a globally distributed aftersales organization. 

Adopt automation to lower costs and increase efficiency so that drivers, service technicians, engineers, manufacturers, and dealers alike, always have up-to-date, relevant, and predictive content that truly connects driver, vehicle, and experience to stay ahead of the fleet.

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Why RWS?

Maximize content efficiency, customer satisfaction, and build ongoing brand loyalty.

Trusted by the top 15 automotive companies.

Integrated technology stack.

1,400+ in-house linguists.
Secure multilingual content management

Secure multilingual content management.
Scale Translate

Scalable, vendor-agnostic language management technology.
Discover how Content-as-a-Service can help you transform your after-sales business model.

Areas of expertise

Language and content management across the entire automotive lifecycle.
Automotive Solutions - Global digital experiences

Global digital experiences

Translate your digital experience along the entire customer journey, from marketing imagery to detailed feature information, and from your latest most engaging campaign, to practical self-service help on any channel, device, or context all with personal, and cultural relevance.
Automotive Solutions - Digital owner manuals

Digital owner manuals

Adopt a high-tech approach to digital manuals to stay up-to-date with over-the-air (OTA) software updates across human-machine interfaces (HMI), customer portals, mobile devices, and vehicle-specific print-on-demand.
Automotive Solutions - Aftersales, and aftermarket

Aftersales, and aftermarket

Drive automotive margins by delivering service information, personalized to the vehicle configuration (VIN), fault code (diagnosis), or maintenance task, directly to web and digital applications used by the dealership and service technicians.
Automotive Solutions - Multilingual field service

Multilingual field service

Always have multilingual access to warranty claims, service helpdesk tickets, chat records, or FAQs and avoid delayed responses between field service, dealers, central aftersales, and helpdesks to improve brand reputation.
Automotive Solutions - Global communication

Global communication

Synchronize multilingual content across marketing, product management, engineering, and aftersales to keep up with shorter product lifecycles, gain cost savings, deliver quality translations, and remain competitive.
Automotive Solutions - Software localization and testing

Software localization and testing

Launch your software-based services simultaneously in any language and support diagnostic, in-vehicle software, and backend systems updates that are secure and broadly automated.


Document screen

Web content management

Dynamically personalize your content based on profiles, browsing behavior, and device to ensure brand and message consistency through content reuse. 

We can help you automatically manage and distribute your translated content across web, mobile, and other digital touchpoints for all your brands, and markets.

Web content management
Structured content management
Machine Translation
Translation management
Product testing
A world-leading premium automobile manufacturer consolidated and centralized its localized assets across 37 languages to scale and support worldwide customer experiences.

World-leading premium automobile manufacturer