AI dubbing for YouTube: How to get 28x more views and boost ROI

You’ve built a community, mastered your niche and poured your passion into every video. But what if your voice – your message – could reach an audience exponentially larger than you ever imagined? For far too long, the cost and complexity of traditional dubbing have forced creators to choose: either stick to one language or face a mountain of production work.

At RWS, we believe that your content should have a voice in every corner of the world. This is the promise of AI dubbing, a revolutionary approach that’s transforming YouTube into a truly global stage for your brand. Our data from content dubbed on the platform shows that it can generate 28x more views than subtitled versions, with a 60% increase in average view duration. With numbers like these, isn't it time your brand claimed its global voice?

In this guide, we'll dive into how AI dubbing unlocks YouTube’s multi-language audio feature, what the results look like and how it’s changing the game for creators and brands. We'll explore a new future where your content can transcend language barriers, turning your channel into a global powerhouse where no viewer is left behind.

The days when subtitles were the only path to a global audience are over. While subtitles are an essential tool for accessibility, they often come at the expense of an immersive viewing experience, requiring viewers to divert their attention from the visuals to read text. AI dubbing offers a compelling new alternative, and the results speak for themselves.

YouTube’s multi-language audio feature is the platform for this revolution, allowing creators to upload multiple dubbed audio tracks to a single video. This is a game-changer for content creators. The data from content we’ve dubbed on the platform speaks for itself: AI-dubbed content has generated 28x more views than subtitled versions, with a 60% increase in average view duration.

These numbers are evidence of a powerful shift in audience engagement and a testament to the fact that when content truly connects, audiences are more likely to stay, subscribe and become part of your community.

Successfully leveraging AI dubbing can unlock your channel’s next level of growth. It’s a powerful tool that handles the heavy lifting, freeing you to focus on creating great content. This kind of transformative success becomes more attainable with a partner who truly understands both your creative vision and your growth goals.

Partnering with RWS, we can provide:

• Tailored strategy: Working with you to devise a dubbing strategy tailored to your channel’s specific goals.
• Quality assurance: A blend of AI and human expertise ensures high-quality, realistic audio, freeing up your time for more important tasks.
• Performance optimization: We ensure your videos are properly uploaded and optimized for global performance.

When it comes to driving real-world results, Rob Cocker, SVP of Digital and Social at Fremantle, explained: “The increase in views, watch time, and subscribers since we’ve been working with [the technology] to automate the dubbing of our content has been astounding. We’re talking percentage increases in the 1000s in as little as three months. The compelling results mean we’re now testing the rollout of the solution across other social channels and languages.”

On YouTube, your voice is your brand. It’s the unique personality and authenticity that builds a loyal community. When you expand globally, the biggest risk is losing that connection in a sea of generic, robotic-sounding AI dubs. Your audience can spot inauthenticity a mile away.

This is why our approach to AI dubbing is designed to protect and scale your unique identity. Our process starts with powerful AI that captures the energy and tone of your original performance. But the crucial difference is the human touch. We partner with professional linguists and audio experts who act as guardians of your brand voice. They meticulously check every line, ensuring that translations are not just accurate but also culturally fluent, and that the final audio sounds like something you would have created yourself. This Genuine Intelligence framework gives you the confidence to scale your content, knowing your message and personality will resonate with new fans all over the world.

The rise of AI has democratized content creation. AI dubbing now democratizes content reach. It empowers you to break free from the limitations of language, turning your YouTube channel, social media and digital content into a truly global powerhouse.

Ready to harness this innovation and unlock the full potential of your brand?