Stop running AI experiments. Start building production prototypes.

Photo of Matt Barrier from RWS Matt Barrier Solutions Consultant 6 days ago 4 mins 4 mins
A tangled pink digital line
AI has moved from experimentation to expectation. Boards want AI-first operating models. Executive teams are demanding measurable impact at speed and scale across global workflows.
 
Yet despite record investment, most organizations are failing to deliver. The pattern is consistent: pilots are common; production outcomes are rare. Multiple studies indicate that the vast majority of AI pilots fail to progress into production, with reported failure rates reaching as high as 95%.
 
Pilot failures are rarely due to a fundamental flaw in AI as a technology. The problem is that most pilots are not designed to prove the technology can operate within the unforgiving constraints of the real world.

The real problem with AI pilots

Enterprises are launching AI pilots faster than ever. Competitive pressure and vendor innovation have made testing new capabilities almost frictionless. But speed doesn't guarantee progress when you're testing the wrong thing.
 
Most pilots focus on proving a tool can work rather than proving it can work inside the business. They test isolated capabilities in a controlled sandbox instead of end-to-end workflows. They demonstrate potential instead of value. And they systematically underestimate the complexity of operating in enterprise environments where security, compliance, quality standards, and legacy system integration aren't nice-to-haves, they're deal-breakers.
 
When success criteria are vague, baselines don't exist, and stakeholder alignment happens too late, pilots stall, and then everyone quietly pretends the plan was always "phase one." Even promising results fail to secure executive sponsorship or justify investment for scale. AI initiatives get trapped in permanent beta, cycling through tests that prove nothing except that the organization doesn't know how to operationalize new technology.

What the 5% do differently

Organizations that succeed with AI don't treat pilots as technical experiments. They treat them as production prototypes.
 
Instead of asking whether the AI can perform a task, they ask whether it can perform that task inside real workflows, with real content, under real constraints. They design pilots that mirror production complexity, which means success doesn't depend on rebuilding everything later when nobody has budget or patience left.
 
This reframes the pilot as a pathway to scale rather than a standalone proof. When pilots are designed this way, they generate the kind of evidence that executives can actually trust and use to make confident decisions about investment and expansion.

Why Discipline Beats Speed

One of the most dangerous myths in AI adoption is that moving fast guarantees results. In reality, discipline is what makes speed sustainable at scale.
 
Executives don't fund pilots for curiosity. They fund them for leverage: time, cost, risk, and the right to scale without regret.
 
Successful pilots start with absolute clarity about the business problem and expected outcomes. They establish baselines so improvement can be measured and defended. They involve cross-functional stakeholders early, which means IT, procurement, compliance, and operations all have input before the workflow is designed, not after it fails.
 
These pilots architect an expert-in-the-loop workflow from day one, rather than treating AI as a blind replacement. This preserves quality, builds organizational trust, and ensures outputs meet the standards your business actually requires. They can move quickly without creating future risk. Expansion becomes a controlled progression rather than a disruptive scramble to rebuild systems that were never meant to handle real volume or complexity.

Designing for scale from the start

The difference between pilots that stall and pilots that scale often comes down to one question: what happens next?
 
In most failed pilots, nobody knows. There's no roadmap for expansion, no plan for how additional use cases or geographies get integrated, and no framework for governance when you're operating at ten times the pilot volume. These gaps don't surface during the test. They surface three months later when enthusiasm has faded and the business case falls apart under scrutiny.
 
Organizations that succeed answer these questions before the pilot begins. They understand that a pilot isn't the destination, it's a deliberate step in a longer journey that eliminates costly rework.

From modest pilot to enterprise impact

When AI pilots are designed as production prototypes, the results can be substantial. Enterprises have scaled modest pilots into strategic programs worth millions that become core to how content is created, managed, and delivered globally.
 
These outcomes happen through structured execution, clear measurement, and deep understanding of what it takes to operate complex systems in regulated, high-stakes environments. Ambition meets success through the rigor of your pilot’s design.

A practical guide for leaders ready to beat the 95%

For leaders who want to move beyond experimentation and avoid becoming part of the 95% whose AI pilots fail, the question is “How to test AI applications in a way that delivers real, scalable value without rebuilding from scratch when the demo ends”.
 
That's why Join the 5%: From Proof to Production was created.
 
This eBook brings together real enterprise experience into a practical guide for designing AI POCs that prove value, protect quality and compliance, and scale without starting over. 
 
Inside: a clear blueprint for production-ready pilots, a structured playbook, a KPI scorecard that measures what executives care about, and a detailed case study showing how a small pilot became an enterprise-wide program.
 
If you're ready to start small and win big, this is where to begin.
 
 
Photo of Matt Barrier from RWS
Author

Matt Barrier

Solutions Consultant
Matt is a Solutions Consultant at RWS, specializing in global enterprise and media localization solutions for Fortune 50 clients. His expertise bridges workflow innovation, commercial strategy and operational execution – translating complex AI and localization challenges into production-ready solutions that drive measurable business impact.
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