For personal finance companies like Virgin Money, personalization of content is crucial – 'one size fits all' just doesn't work. They needed a stable and well-architected platform that could power a website that was all things to all people.
Read our case study to see how Virgin Money were able to:
- Change and update content quickly and easily thanks to the flexibility of our responsive platform
- Offer their customers the information and products they want, in the style that works best for them – leading to 58% return visitors
- Quickly launch multiple microsites or new web pages simultaneously, analyze customer interaction with the content, and then make an informed decision on which version to go with permanently
- Identify successful tactics in one area of the website and then reproduce these elsewhere on the website