Virgin Money gets personal

For personal finance companies like Virgin Money, personalization of content is crucial – 'one size fits all' just doesn't work. They needed a stable and well-architected platform that could power a website that was all things to all people. 

Read our case study to see how Virgin Money were able to: 

  • Change and update content quickly and easily thanks to the flexibility of our responsive platform 
  • Offer their customers the information and products they want, in the style that works best for them – leading to 58% return visitors 
  • Quickly launch multiple microsites or new web pages simultaneously, analyze customer interaction with the content, and then make an informed decision on which version to go with permanently 
  • Identify successful tactics in one area of the website and then reproduce these elsewhere on the website