Glossary

Automatic speech recognition (ASR)

Automatic speech recognition (ASR) is the technology that converts spoken language into written text. It uses acoustic and language models to identify words, phrases and patterns in audio recordings or live speech.

Description

ASR enables machines to "hear" and transcribe human speech by processing audio signals and matching them to known phonemes and words. It is trained on massive datasets of audio paired with text to learn the nuances of pronunciation, accents and speed. Modern ASR systems leverage neural networks and deep learning to handle background noise, multiple speakers and complex speech patterns with increasing accuracy.

In localization and multimedia workflows, ASR is a critical efficiency tool. It serves as the first step in transforming video or audio content – providing the raw transcripts needed for subtitling, transcription and AI dubbing. By automating the transcription phase, organizations can drastically reduce the time and cost required to localize video content. When integrated with machine translation (MT), ASR enables real-time captioning and rapid multilingual content creation. While raw ASR output may require human cleanup to ensure perfect accuracy (especially for technical terminology), it provides a scalable foundation for making spoken content searchable, accessible and global.

Example use cases

  • Localization: Generating source transcripts for subtitling, dubbing or voiceover projects.
  • Accessibility: Producing captions and transcripts for people with hearing impairments.
  • Analytics: Transcribing customer support calls or voice messages for insight and compliance.
  • Training: Creating multilingual transcripts for educational videos and eLearning.
  • Search: Making multimedia assets searchable through text indexing.

Key benefits

Speed
Automates transcription to accelerate multimedia workflows from days to minutes.
Accuracy
Achieves high recognition rates, especially when tuned for specific domains.
Scalability
Handles infinite volumes of audio in multiple languages simultaneously.
Integration
Connects easily with MT and AI dubbing solutions for end-to-end automation.
Integration
Expands audience reach through instant captions and transcribed text.

RWS perspective

At RWS, automatic speech recognition is an integral part of our Human + Technology approach to multimedia localization. Through Language Weaver and our Video and Audio Translation services, we combine neural ASR with human linguistic expertise.

We use ASR to do the heavy lifting – generating high-quality transcripts that feed into translation and synthesis workflows. Our linguists then refine these outputs to ensure timing, tone and terminology are flawless. The launch of Language Weaver Edge 8.7 introduced enhanced ASR capabilities that further streamline global media production, enabling faster turnaround without sacrificing authenticity. By blending automation with human oversight, we help clients unlock greater productivity and engagement from every piece of spoken content.