BluePrinting
Description
Managing hundreds of websites for a global brand is complex. Without a structural hierarchy, teams end up duplicating content, losing track of versions and diluting brand consistency. BluePrinting solves this by providing a flexible, hierarchical model for organizing digital content. It establishes a "Parent" publication that holds master components – such as layouts, design elements, schema and core content – which are then inherited by "Child" publications.
This inheritance system allows organizations to update a core brand message or design element once in the Parent, and have it cascade automatically to all Child sites (e.g., regional or brand-specific sites). Uniquely, BluePrinting also allows for local flexibility: Child publications can extend or override inherited items to meet specific cultural or market needs without breaking the link to the master structure. This reduces duplication, simplifies multi-site governance and accelerates the rollout of new markets. It creates a "Global by Design, Local by Execution" architecture that is essential for large enterprises.
Example use cases
- Information architecture: Mapping enterprise structure into a connected content hierarchy.
- Component synchronization: Sharing core components across regions, brands or channels instantly.
- Global updates: Streamlining updates by changing content once at the parent level.
- Web rollouts: Accelerating the launch of new country sites by inheriting established structures.
- Standardization: Enforcing governance and approval processes across the global estate.
Key benefits
RWS perspective
BluePrinting is a foundational part of how RWS helps enterprises scale digital experiences. Through Tridion Sites, organizations gain a sustainable, reusable and governed model for managing content across brands and regions. This enables faster global rollouts, more efficient operations and a consistent digital identity everywhere they engage.