Brand protection
Description
When brands expand internationally, their content must resonate locally without losing its core identity. Brand protection means controlling how language, imagery and cultural references are used in translation or transcreation to avoid misinterpretation or reputational risk.
Effective brand protection combines linguistic accuracy with cultural intelligence. It prevents errors that could distort meaning, offend audiences or weaken brand trust. It also ensures legal and regulatory alignment where required – such as proper use of trademarks and brand names in different markets.
RWS protects global brands through its Creative and digital content localization services. By combining expert linguists, in-market cultural specialists and intelligent technology, RWS ensures that brand voice and visual identity remain clear, credible and consistent – no matter the language or platform.