Glossary

Communication strategy

A communication strategy is a structured plan that defines how an organization shares information with its audiences – internally and externally – to achieve business, brand or engagement goals. It outlines key messages, channels, tone, timing and responsibilities to ensure communication is consistent, purposeful and effective.

Description

An effective communication strategy aligns messaging with business objectives and audience needs. It ensures every piece of content – from leadership announcements to International marketing campaigns – supports the organization’s purpose and builds trust.

For global enterprises, communication strategies must also account for language, culture and context. This means adapting tone, imagery and delivery to suit regional audiences while maintaining a unified brand voice. Localization, transcreation and cultural insight are therefore central to ensuring messages land with the same impact everywhere. At RWS, communication strategy intersects with localization and cultural expertise – helping organizations speak to global audiences clearly and authentically.

Related terms

Brand consistency Content strategy Cultural adaptation Global communication International marketing Localization (L10n) Transcreation

Transform how the world understands you.

Discover the technology and expertise that powers the world’s most trusted brands.
See what's possible