Content accessibility
Description
Accessible content is clear, logical and adaptable. It can be read by assistive technologies, understood by diverse audiences and displayed correctly across devices and formats.
Content accessibility applies to every stage of the content lifecycle – from authoring and design to localization and publication. It covers structural elements (like headings and tags), visual design (color contrast and font choice) and semantic markup that allows technology to interpret meaning. Embedding accessibility into content operations requires a blend of standards compliance, structured content authoring and inclusive design. By aligning accessibility with content management and localization workflows, organizations can deliver experiences that are consistent, compliant and truly inclusive worldwide.
Example use cases
- Content authoring: Apply heading structures, alternative text and metadata for accessibility.
- Localization workflows: Retain accessibility attributes when translating or adapting content.
- Digital publishing: Ensure web, document and multimedia outputs meet WCAG 2.2 standards.
- Corporate communications: Create accessible reports, policies and product information.
- Structured content management: Integrate accessibility rules into CCMS or DXP systems.
Key benefits
RWS perspective
At RWS, content accessibility is more than compliance – it’s an essential part of how we connect people and information globally. Our experts combine human understanding of language, design and culture with intelligent automation to embed accessibility into every layer of content creation and management.
We help organizations use structured content, metadata and automation to make accessibility scalable. From designing accessible templates to auditing legacy materials, RWS ensures content is readable, navigable and inclusive across platforms, languages and audiences. By uniting linguistic expertise, technology and inclusive design, RWS enables enterprises to deliver accessible content that’s consistent, compliant and meaningful everywhere.