Content QA
Description
Content QA is where quality becomes measurable. It combines automated checks with expert human review to detect errors, inconsistencies or style deviations before content goes live.
The process typically includes Linguistic quality (incl. LQA), which verifies grammar, terminology and tone, and functional QA, which tests formatting, layout and links. Together they guarantee that localized content performs correctly across platforms and languages. Content QA programs define clear evaluation criteria – from spelling accuracy and terminology adherence to brand voice and cultural appropriateness. Many organizations use standardized frameworks to track metrics and identify recurring issues.
Example use cases
- Localization: Validate linguistic and functional quality before publication.
- Marketing: Check brand tone, imagery and messaging for local resonance.
- Digital: Confirm text display, navigation and functionality in each target language.
- Training: Ensure accuracy, accessibility and engagement for global learners.
- Compliance: Verify terminology and compliance against official standards or authorities.
Key benefits
RWS perspective
At RWS, Content QA is built into every localization workflow – it’s how we ensure meaning, tone and compliance travel accurately between languages.
Our Linguistic Quality Services framework combines technology-driven QA with expert human evaluation. Using tools such as Trados and Language Weaver, we apply automated checks for terminology and formatting, while trained linguists review context, tone and cultural relevance. We measure quality through analytics, helping clients identify trends, benchmark performance and continuously improve. Our two-phase QA approach provides both diagnostic insight and long-term governance. For RWS, Content QA isn’t a final step – it’s a continuous discipline that keeps every message accurate, authentic and effective in any language.