Continuous localization

Traditional localization (L10n) follows a linear, project-by-project model – but today’s digital ecosystems evolve too quickly for that. Continuous localization keeps pace with constant updates by automating file handoffs, syncing source and translated content, and enabling human linguists to review only what’s new or changed.

This model uses Translation Management Systems (TMS), Machine Translation (MT) and API-driven integrations to deliver ongoing updates without disrupting development. Whether for software interfaces, eCommerce content or modular documentation such as DITA, localization happens in parallel with content creation and testing. Continuous localization supports DevOps and Agile environments by embedding translation into existing pipelines. This eliminates manual uploads, reduces turnaround times and ensures that every global user receives the same version of content or product features – instantly.

RWS helps organizations achieve continuous localization at enterprise scale by blending automation with expert human review.

Through solutions such as Trados, Language Weaver and Tridion, we connect content creation, translation and delivery in one seamless flow. Our technology eliminates manual effort through APIs and automation, while our linguists ensure every localized version reflects cultural accuracy, tone and intent. This Human + Technology approach allows global businesses to release updates faster, maintain consistent quality and keep every language version aligned – no matter how rapidly content evolves.