GILT (Globalization, Internationalization, Localization, Translation)
Description
The GILT model represents the full lifecycle of adapting content for international markets: Globalization defines the strategy; Internationalization prepares products for multilingual support; Localization adapts content linguistically and culturally; and Translation converts messages accurately into the target language.
Together, these stages ensure that brands sound authentic, software functions properly and experiences feel natural in every region. Effective GILT practice relies on collaboration between developers, marketers, linguists and designers – supported by technology that enables consistency, automation and governance.
Example use cases
- Development: Design global-ready code and UX before localization begins.
- Marketing: Plan translation and transcreation workflows for campaigns.
- Corporate: Align multilingual content with brand and compliance standards.
- Commerce: Deliver localized product information and payment experiences.
- Support: Provide accurate, localized help content across regions.
Key benefits
RWS perspective
At RWS, GILT is more than a framework – it’s how we help organizations unlock global understanding.
Our Human + Technology model connects each stage of the GILT process through integrated platforms such as Trados, Language Weaver and Tridion. We support globalization strategy through consulting and scalable localization programs. We simplify internationalization with technical expertise and testing. We deliver localization through linguists, transcreators and automation. And we elevate translation with AI-enhanced tools and human precision. Whether adapting software, campaigns or enterprise content, RWS ensures that every element of the GILT process works in harmony – transforming global complexity into local clarity.