Global content operating model (GCOM)
Description
A GCOM brings order to the complexity of global content production. As organizations expand, content often becomes fragmented across teams, regions and systems. This leads to inconsistent customer experiences, duplicated effort and gaps in compliance or governance.
A strong GCOM addresses these challenges by centralizing core content operations. It defines how content is created, reviewed, translated, published and maintained, ensuring every team follows a shared set of standards. It also harmonizes the technology stack across CMS, CCMS, TMS, analytics and knowledge platforms. Structured content plays a crucial role. Component-based models allow organizations to reuse approved content across products, markets and channels, reducing the time needed to update information and deliver multilingual experiences. When paired with a Translation Management System (TMS), a GCOM supports secure, efficient localization (L10n) by connecting authoring, translation and publishing workflows. With clear governance, unified tools and consistent processes, organizations can scale content confidently, reduce operational complexity and deliver coherent global–local experiences.
Example use cases
- Ecommerce: Creating consistent global retail and ecommerce experiences.
- Documentation: Building compliant medical device documentation across multiple markets.
- Finance: Managing multilingual policies and procedures for financial services.
- Supply chain: Automating global content supply chains in manufacturing.
- Scaling: Scaling content production for product launches or market expansion.
Key benefits
RWS perspective
RWS supports the development of global content operating models through Tridion and integrated localization technologies that connect teams, tools and workflows. By combining structured content, translation orchestration and semantic enrichment, RWS helps organizations deliver consistent global–local experiences while reducing operational complexity. Our Human + Technology approach brings clarity across the entire content lifecycle, enabling scalable, compliant and repeatable content operations worldwide.