Market insights

Market insights combine quantitative research (such as market data, user behavior and performance analytics) with qualitative intelligence (such as cultural preferences, language use and audience expectations). In a global context, these insights help brands tailor content and experiences to resonate with local audiences.

For localization, market insights guide how language, design and tone should adapt to cultural context. They also inform decisions on which markets to prioritize, what terminology to use and how to deliver content that feels authentic and relevant. RWS helps organizations turn market insights into actionable strategies. By combining linguistic expertise, cultural understanding and intelligent technology, RWS enables brands to align global communication with local market realities – ensuring every message connects with precision and purpose.