Multimedia localization

Multimedia localization covers any content that combines words, sound and imagery – such as videos, animations, eLearning content, mobile apps and interactive marketing assets. The goal is to deliver the same emotional and informational impact as the source material while reflecting local language, culture and preferences.

Typical workflows include script adaptation, AI voiceover or AI dubbing, subtitling, on-screen text replacement and graphic localization. Localization engineers ensure timing, formatting and layout remain consistent once assets are translated. Cultural consultants or creative teams review colours, imagery and symbols to ensure local relevance and brand alignment. AI and automation now accelerate many multimedia localization tasks. Neural machine translation, generative voice and subtitling models help create multilingual versions faster, while integrated quality checks maintain accuracy and tone. However, human oversight remains essential for cultural nuance, brand voice and creative integrity.

RWS helps organizations adapt multimedia content for any language, market or platform by combining creative human expertise with intelligent localization technology.

Our teams of linguists, voice artists and multimedia engineers work with AI-enabled workflows to translate, subtitle and revoice content while preserving brand tone, design integrity and cultural authenticity. Each project blends automation for speed with human review for nuance, ensuring every video, animation or interactive experience feels native to its audience. This balanced approach allows global brands to scale their multimedia content without compromising quality or creativity.