Product globalization

Product globalization is a fundamental business strategy requiring a "global-first" mindset. If a product is designed solely for its home market, taking it global later becomes slow, expensive and technically difficult. True product globalization ensures that the product is built to travel.

This process generally follows the GILT (Globalization, Internationalization, Localization, Translation) framework. Globalization defines the strategy; Internationalization designs the architecture to handle diverse requirements; Localization adapts the interface and content; and Translation converts the text. For modern digital products, globalization also involves Simship (simultaneous shipping) – releasing updates in all languages at once. Achieving this requires a tightly integrated ecosystem where development, content and localization teams collaborate through connected platforms and automation.