Search intent alignment

Search intent can generally be categorized into four types: informational, navigational, transactional and commercial. In multilingual and International SEO, aligning with search intent becomes more complex. Direct keyword translations rarely reflect how users in different markets search. Effective localization (L10n) requires adapting both language and content format to match cultural preferences and intent patterns in each region.

At RWS, search intent alignment is a key part of our International SEO and Creative and digital content localization services. By combining linguistic expertise, local market insight and SEO analytics, RWS helps brands create content that ranks well – and truly resonates with how audiences search and think in their own language.