Semantic keywords

Search engines use semantic analysis to evaluate how well content answers a query. Instead of focusing on a single keyword (e.g. translation services), they look for semantically related terms like localization, language solutions or multilingual content. These relationships help determine relevance and improve ranking potential.

In global SEO, identifying and localizing semantic keywords requires linguistic and cultural understanding. Direct translations rarely capture how people in different regions phrase similar ideas. For instance, users in Spain might search for "traducción profesional," while users in Mexico prefer "servicios de traducción." Both reflect the same intent but differ semantically and culturally. RWS integrates semantic keyword analysis into its International SEO and Creative and digital content localization services. By combining linguistic insight, cultural research and SEO analytics, RWS helps brands create content that sounds natural, performs well and reflects how people really search in every market.