Strategic translation
Description
Traditional translation addresses individual content needs; strategic translation builds a long-term translation infrastructure that supports an organization’s entire content lifecycle. It involves choosing the right mix of human translation, machine translation (MT) and automation, guided by content type, audience and purpose. Strategic translation also ensures that all translated content aligns with the company’s voice, values and objectives across every market.
By embedding translation workflows into core systems such as content management, design and analytics platforms, enterprises can reduce friction, accelerate delivery and gain deeper insight into localization performance. RWS helps organizations adopt a strategic translation approach by combining scalable technology – like Trados and Language Weaver – with specialized linguistic expertise, ensuring both efficiency and impact.
Example use cases
- Governance: Developing enterprise-wide translation frameworks and governance models.
- Integration: Integrating translation into marketing, support and product systems.
- Program management: Managing translation programs across business units and regions.
- AI: Leveraging AI translation with human review for speed and quality.
- ROI: Measuring translation ROI and aligning it with business goals.
Key benefits
RWS perspective
RWS transforms translation from a transactional service into a strategic business capability. Through platforms like Trados and Language Weaver, we unify human expertise and intelligent technology to help global enterprises scale multilingual content efficiently and consistently.
This Human + Technology balance ensures that translation supports global growth – connecting messages, markets and people with clarity and cultural authenticity.