Tridion
Description
Tridion brings order and intelligence to the entire content lifecycle. As an enterprise-grade platform, it connects people, processes and technology so organizations can plan, author, localize and publish information seamlessly – from first draft to global delivery.
At its core, Tridion blends a Component Content Management System (CCMS) with a Digital experience platform (DXP). This hybrid architecture allows teams to create and reuse modular content that’s structured, version-controlled and translation-ready. Whether powering marketing sites, product documentation or knowledge portals, Tridion ensures every audience receives accurate, on-brand and accessible content. Tridion’s AI-enabled automation streamlines metadata tagging, translation and publishing workflows, while its open, API-first design integrates easily with existing CMS, CRM, PIM and marketing systems. Content authored once can be reused everywhere – on websites, mobile apps, kiosks or printed manuals – accelerating delivery and reducing duplication.
Example use cases
- Omnichannel: Deliver content consistently across web, mobile, print and embedded interfaces.
- Authoring: Manage modular, reusable components for technical and regulated documentation.
- Experiences: Localize websites and portals efficiently through built-in translation workflows.
- Knowledge: Create centralized repositories for enterprise and customer information.
- Personalization: Use metadata and analytics to tailor content by audience, market or device.
Key benefits
RWS perspective
Tridion embodies RWS’s vision of intelligent content – content that’s connected, discoverable and ready for every audience.
By combining structured authoring, AI-driven automation and enterprise-grade governance, Tridion empowers organizations to work smarter and communicate with confidence. RWS’s Human + AI approach ensures technology never replaces human understanding – it amplifies it. Expert linguists, content strategists and engineers work alongside Tridion’s intelligent systems to maintain quality, empathy and relevance at scale. Integrated with Trados for translation management and Language Weaver for neural machine translation, Tridion becomes the backbone of global content operations – enabling continuous localization, faster publication and measurable impact.