Video and audio translation

Video and audio translation enables companies and creators to communicate effectively with multilingual audiences. The process typically begins with transcription or speech recognition, followed by translation into the target language. Depending on the content type and purpose, this translation can then be presented through subtitles, voiceover, dubbing or a combination of methods.

High-quality multimedia translation requires linguistic accuracy, cultural awareness and technical precision. Translators and engineers work together to synchronize timing, manage on-screen space and preserve tone and intent. Terminology databases, Translation style guide and quality assurance checks maintain brand consistency across formats. Advances in Artificial Intelligence (AI) now enhance speed and efficiency. Neural machine translation, Generative subtitling and AI voice synthesis allow teams to produce multilingual content faster, while human reviewers ensure linguistic and cultural accuracy. These hybrid workflows combine automation with expert review to achieve scalability without compromising quality.

Video and audio translation forms the foundation of RWS’s multimedia localization and AI-enabled translation services.

Through Genuine Intelligence, RWS integrates automated technologies – such as Language Weaver for neural translation and Trados for content management – with human linguistic and creative expertise. RWS also draws on its Creative and digital content localization creative team to deliver fully localized video, voice and motion-graphic production. Together, these capabilities help organizations scale content efficiently while preserving quality, cultural accuracy and brand impact.