Video localization

Video localization enables organizations to communicate globally through the world’s most powerful medium – moving image and sound. It’s about more than replacing words: it recreates the experience. Every element – dialogue, on-screen text, timing, visuals and sound – is tailored to resonate authentically with each culture and language.

The process begins with source analysis and script adaptation, followed by translation and linguistic review. Depending on audience and purpose, content may use subtitling, voiceover or full lip-sync dubbing. Localization engineers and editors then synchronize dialogue, audio levels and graphics to produce a seamless result that feels as if it were created locally. Modern video localization also draws on AI and automation to improve speed and scalability. Neural-machine-translation and generative-voice models support subtitling and dubbing, while automated quality checks streamline review. Yet human creativity remains vital. Linguists, voice artists and cultural consultants ensure tone, humor and emotional nuance remain faithful to the original intent.

RWS combines human creativity with intelligent automation to deliver video localization at enterprise scale. Our teams of linguists, engineers and voice artists adapt content for any format – from broadcast campaigns to interactive eLearning – while preserving the original emotion and intent.

By integrating Trados workflow automation and Language Weaver neural-machine-translation technology, RWS accelerates translation and quality assurance without losing the human nuance that drives viewer connection. Our experts manage everything from script adaptation and subtitling to dubbing, lip-sync and post-production, ensuring every localized video meets brand, technical and cultural standards.