Voice assistant
Description
Voice assistants are designed to simplify human–machine interaction by enabling people to access information, services and connected systems through natural speech. Using Automatic speech recognition (ASR), they convert spoken words into text; NLP interprets meaning and intent; and TTS converts data or commands back into spoken output.
Common examples include setting reminders, making calls, managing smart devices or searching for information hands-free. Increasingly, organizations are leveraging voice assistants to improve accessibility and enhance user experience (UX) – particularly for users who prefer or depend on voice-based interaction. As voice search becomes mainstream, content structure plays a vital role in how effectively voice assistants can retrieve and present accurate information. Structured content – marked up with semantic data and clear relationships – helps voice assistants understand context, relevance and hierarchy, improving discoverability and accuracy.
Example use cases
- Experience: Support users with voice-enabled search and navigation.
- Accessibility: Empower users with disabilities through speech-driven interfaces.
- Productivity: Assist employees with scheduling, knowledge retrieval and workflow automation.
- Environment: Integrate voice control into vehicles, offices and IoT devices.
- Marketing: Optimize digital content for voice search discoverability.
Key benefits
RWS perspective
At RWS, voice assistants represent a powerful intersection between structured content, Semantic AI and human communication design. Our Tridion content management platform helps organizations structure and enrich content so that it’s accessible, discoverable and voice-search ready.
By transforming unstructured information into structured, semantically tagged content, Tridion enables voice assistants to retrieve accurate, context-aware responses – enhancing user experience and extending digital reach. This is the RWS Human + Technology advantage: combining advanced content intelligence with expert strategy to ensure every word works – whether read, viewed or spoken.