Canva reaches 130M+ non-English users with truly local content

RWS helps Canva scale with culturally relevant localization in 80+ languages
Download case study
Canva partnered with RWS to reimagine what it means to bring design, language and culture together for their users around the world. Canva is a global visual communication platform used by more than 230 million people each month. With over 130 million users designing in a language other than English, Canva needed a localization strategy that could scale quickly, support creative content, and resonate in 190 markets.

Challenges

  • Rapid rollout in 100 languages created gaps in cultural relevance 
  • Some creative design assets were not applicable for all global audiences 
  • Desire to localize complex creative content such as motion graphics and animations 
  • Global campaign deadlines demanded speed, quality and consistency

Solution

Results

  • High-volume, scalable localization in over 80 languages 
  • Customized, culturally relevant content for 190 markets 
  • Long-term, deep and dependable working relationships 
  • Dedicated global teams across time zones 
  • Up to 1.5 million words being translated per month
Melina Wang

“Working with RWS has been incredible. No matter what, they go above and beyond every time. They always deliver, and it’s a pleasure to work with such a trusted partner.”

Melina Wang, Language Management Team Lead, Canva

Related resources