Inside Pinterest and RWS’s global localization strategy

Discover how Pinterest and RWS partner together to create meaningful, market-ready user experiences for millions of users worldwide. In this recorded discussion, hosted by Eddie Arrieta, CEO of MultiLingual Media, Francesca Di Marco, Pinterest’s Head of Internationalization, joins Maureen Lalaymia-Phillips, Program Director at RWS, to share how both teams shape content and products that resonate across cultures.

Hear how they embed cultural understanding, streamline collaboration and use technology to stay fast, consistent and culturally accurate.

This conversation explores practical ways to strengthen global content and localization strategies, including:

Cultural integration in localization – how cultural insight, history and language shape user engagement and trust
Collaborative workflows – how Pinterest and RWS align goals, streamline processes and work as one team
Leveraging technology – where AI and machine learning support scale while protecting cultural authenticity
Measuring success – how localized content impacts retention, satisfaction and market performance

Watch the recording to see how two global teams bring cultural intelligence to life – and take away ideas you can apply to your own international strategy.

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