Adobe Express: Creation of culturally relevant consumer templates
Creating templates for the Adobe Express cloud-based design tool that work across all channels and formats for Indic festivities and the education sector.
Adobe needed to create back-end templates for their Adobe Express platform that would work across all channels and formats. These templates needed to appeal to a diverse range of age groups and audiences across the Indic region. Adobe was also looking for a fresh design approach to compete with other platforms offering similar templates.
Services
- Creative consultation
- Creative production
- Content creation and design
Challenges
- Create culturally relevant templates for specific local market themes
- Producing B2C templates supporting Adobe with backend creation and publishing to their platform
- Extension of Adobe’s own creative production teams
Solution
- We established a new workflow to support Adobe design teams creating culturally relevant and market specific consumer facing templates for Adobe Express across all channels.
- We conducted market insights research to understand regional variations and target audiences and provided cultural consultation to ensure the templates resonated with different religions and cultures.
- We designed templates on a variety of themes and provided creative and art direction to ensure brand integrity.
