Expedia Group: Brand and product campaigns
Helping Expedia brands stand out.
Expedia wanted to launch marketing campaigns that would make their brands stand out in the highly competitive online travel market. We partnered with their strategic and creative agencies to deliver localized brand and product campaigns, working initially across Hotels.com and expanding to a variety of campaigns for Expedia and Vrbo products.
Services:
- Creative Consultation
- Creative Language
- Creative Production
Challenges
- Maintaining a consistent creative vision across different brand and product campaigns
- Ensuring that each campaign shows an in-depth understanding of the brand and individual markets
- Upholding brand integrity through every step of the process
Solutions
- We conducted in-market research and concept testing, developed and validated campaign strategies, advised on creative scenarios and language considerations, and provided pre-production support.
- We produced transcreation for all creative content, including taglines, voice-over scripts and user interface terminology. We also localized business names for different markets.
- We worked with the creative and brand teams to maintain brand integrity while managing design extension to meet individual market requirements, versioning and adaptation of campaigns, and voice-over talent direction and production.
