Selfologi: The cosmetic treatment destination
Supporting an initial campaign in new markets – UAE and Saudi Arabia.
Selfologi, a Dubai-based digital brand specializing in cosmetic treatments, wanted to launch their platform in the UAE and Saudi Arabia. The creative agency CPB London partnered with us, as they didn’t have the expertise in these markets and needed us to pitch and win the campaign.
Selfologi needed to establish themselves as a reliable source of information on cosmetic treatments and were looking for creative and strategic support to launch their first campaign in these new markets.
Services:
- Strategy validation
- Cultural consultation
- Art Direction and design consultation
- Transcreation
Challenges
- Selfologi were entering a new market and needed to be a trusted source of information
- In order to win the work, our client CPB London needed a credible partner with expertise in the Saudi Arabia and UAE markets, and wanted creative, strategic, cultural and language support for initial campaign launch
Solution
- In partnership with CPB London, we provided creative and strategic consultation to ensure that the campaign resonated with the local market.
- We provided transcreation services, adapting taglines and headlines for UAE and Saudi Arabia, and offered art direction validation to ensure cultural sensitivity.
- A Saudi Arabia-native creative director from RWS was part of the pitch presentation to reinforce our local market expertise.
