Daily newspaper reaches readers anywhere with a personalized app
A daily English-language newspaper published in India – providing national and international coverage – wanted to improve the reader experience and enhance satisfaction and loyalty. It engaged with RWS to build a native mobile app that delivers personalized content across a range of devices and platforms.
Read our case study to find out how the mobile app helps the publisher to:
- Increase customer acquisition with access to news on the go
- Grow conversion rates and revenue with simplified news discovery and selection
- Enhance customer engagement and retention with personalized news and content curation, and smart recommendations based on comprehensive user data
Case Study
