Tweddle publishes 81,000 pages in 30 languages with Tridion Docs and XPP

The technical nature of Tweddle’s content doesn’t lend itself to an off-the-shelf solution. It’s only the combination of Tridion Docs and XPP that enables them to meet their clients’ needs with efficiency and accuracy.

The team credits their high productivity to Tridion’s metadata structured authoring capabilities. Writers tag content once with the relevant metadata, such as language and product variation, and the system assembles and delivers the right output. Design teams can apply brand-specific formatting without redoing the source for each variation and then generate the final documents for print, PDF and HTML format, or as built-in content for the vehicle.

This flexibility has allowed Tweddle to scale with consistency as content delivery has moved from print to screen. Clients expect accurate documents that look sharp in a service bay, on a tablet, or inside the vehicle interface. With RWS, Tweddle can meet these expectations without adding manual steps or rework.

“Author once, deliver everywhere – that’s our goal,” says Gary Ragland, Manager of Copywriting and AI at Tweddle. “The structure in Tridion and the publishing power of XPP make that possible.”

Tweddle’s content is complex and precision is important, both in English and in translation. As cars reach more markets and in-vehicle dashboards become more sophisticated, documentation has to reflect what drivers see. That includes matching the language used in digital menus.

RWS helps Tweddle simplify this complexity. Tridion Docs easily identifies new or changed content for translation. When this content is reused across brands or products, it’s translated only once, which supports consistency and keeps costs down.

“Because we can reuse content and translate only what’s new, we save money and deliver faster,” says Pattie Alsop, Vice President of Content Management at Tweddle. “It’s a win-win. We don’t waste time or budget translating full publications when we don’t need to. Best of all, we share those savings with our clients.”

Icon-driven layouts and right-to-left languages such as Arabic and Hebrew are supported by Tridion Docs, helping Tweddle to easily meet customer requirements across different regions without disrupting their workflow.

The team depends on XPP and Tridion Docs to deliver, and that trust runs deep. Writers know the tools will hold up under pressure, reviewers get better first drafts, and customers receive accurate content on time. XPP and Tridion’s stability and reliability enable Tweddle to focus on quality and deadlines instead of formatting or version control.

Pattie has used XPP at Tweddle for more than 30 years. She’s seen firsthand how the tool supports faster throughput and better reuse across their teams.

“XPP is a workhorse,” she says. “You can take structured or unstructured data and produce a high-quality output every time. It’s solid and it’s fast.”

The way XPP handles legacy content is another advantage. Even after multiple upgrades, older jobs can be restored and brought into the current version without losing structure or formatting. That’s critical when Tweddle’s clients request updates or reprints of documentation that are years old.

“People try to replicate XPP, but they can’t do it,” Pattie says. “If you can imagine it in XPP, you can do it.”

Tweddle is in the early stages of exploring how AI can better support their teams to automate repeatable tasks and speed up production, and Gary says RWS will be a part of this journey.

Many of Tweddle’s projects involve sensitive product information, so any AI solution must be secure and protect client data. As the technology evolves, the team is moving carefully, asking questions and looking for tools that match their standards for quality and control.

“AI is moving fast,” Gary says. “We’re excited to see where it goes and how RWS can support us along the way.”