SDL Brings Enterprise-Class Social Media Listening To Small and Midsize Businesses

SDL (LSE: SDL), the leader in Global Information Management, today introduced the first full-featured, enterprise-class SM2 social media business intelligence platform configured specifically for small-midsize businesses (SMBs) and groups or departments of larger enterprises. With the new platform, SDL enables smaller organizations to take advantage of its industry-leading feature set, advanced analytics and historical data, while also accessing training and support. SDL now offers a complete range of social intelligence solutions suitable for customers ranging from local businesses to large global enterprises.

SM2 can now also be purchased online under new payment plans so customers can quickly get started using the platform. SM2 is the only enterprise-class social media platform to provide convenient online provisioning.

“We think SMBs and departments deserve more than cheap, stripped-down listening tools and ‘lite’ versions of enterprise platforms,” said Warren Sukernek, Vice President; SDL Social Intelligence Division. “They should have access to the entire social Web and the analytics to make sense of it.”

SDL now provides the complete SM2 platform, including tools for sentiment analysis, themes and word cloud, share of voice and daily volume to smaller organizations. It lets users build customized reports and dashboards, filter data and sources to focus on the most important channels, create custom alerts and track industry-specific or region-specific terms. SMBs now have unmatched power to manage their brand online and the flexibility to track the information that matters most to them.

“With SM2, we’ve been able to get a handle on what people are saying about us in social media across Twitter, Facebook and message boards,” said Heather Abdel-Salam, a marketing specialist with Great Baltimore Medical Center. “It helps us to better understand what our patients think about our staff and our services, and gives us insights about what they like and where we might need to improve.”

Two new pricing tiers have been added making it easy for businesses to decide which payment plan and solution is right for them. Businesses also have the flexibility to choose a different plan if their needs change. Both new tiers offer unlimited keyword searches using SM2’s complete social media database, which tracks 60 million new conversations each day from 250 million distinct sources and includes 5 years of historical data. Customers who decide they need a large number of saved searches can upgrade to one of SM2’s enterprise plans while retaining all of their custom dashboards and filters.

SDL is also committed to helping SMBs master the social Web. Monthly customers get direct email access to SDL’s support team as well as useful how-to information, best practices and relevant links.

Availability

SDL’s new platform for SMBs and enterprise departments is available immediately and can be purchased seamlessly online.