Casio Extends Partnership with SDL to Accelerate Global Expansion

Global engagement with local relevance leads to 100% increase in online visitors

Tokyo, Japan
10/16/2014 4:03:06 PM

SDL (LSE: SDL) today announced that Casio Computer Co. Ltd., a multinational electronic manufacturing organization, has extended its partnership with SDL to enhance its multilingual online presence across both corporate and G-Shock websites as part of its customer experience management strategy.

Established in 1957, Casio has pioneered innovation across consumer products such as timepieces, electronic dictionaries, calculators, electronic musical instruments and digital cameras. With an extensive network of offices across the globe, Casio had an urgent requirement to extend its international web presence in a very short timeframe to keep pace with and optimize overseas growth opportunities.

“The results to date have been phenomenal with over a 100% increase in online visitors,” comments Mr. Hiroshi Masubuchi, General Manager, Global Website Strategies Department, Corporate Communication Division, Casio Computer Co., Ltd. “With SDL as our localization and consultancy partner, we know that our online messages reach local markets in a language and context that our customers understand.”

“In addition, SDL’s knowledge, experience and skills in functional and linguistic testing ensures that we can provide an integrated cross channel customer experience for languages such as Arabic, which reads from right to left, on devices such as iPhones,” continues Mr. Masubuchi.

Working collaboratively with Casio, SDL’s in-house network of native-speaking subject matter experts deliver high-quality, consistent, relevant communications across six languages for the corporate website including Thai and Vietnamese and 14 languages for the G-Shock range including Arabic. In addition, tight integration with Casio’s content management system consistently accelerates time-to-market for new products and updates.

“With a creative and innovative approach, Casio embarked on its global journey at an early stage and we are delighted to work with them to further extend this global footprint,” says Richard Delanty, VP Sales & Operations - Asia, SDL. “Our goal is to consistently maintain Casio’s brand and messaging as it is communicated across languages, cultures and channels.”

Get in touch
Contact us

About RWS

RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content and intellectual property services. Through content transformation and multilingual data analysis, our combination of AI-enabled technology and human expertise helps our clients to grow by ensuring they are understood anywhere, in any language.

Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technical understanding, our services and technology assist our clients to acquire and retain customers, deliver engaging user experiences, maintain compliance and gain actionable insights into their data and content.

Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 40+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.

We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all of the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific, Africa and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

For further information, please visit:

© 2023 All rights reserved. Information contained herein is deemed confidential and the proprietary information of RWS Group*.
*RWS Group shall mean RWS Holdings plc for and on behalf of its affiliates and subsidiaries.