SDL Recognized as a Leader by Global Analyst Firm Ovum in Web Experience Management Decision Matrix 2016-2017
SDL Web 8 named a market leader in technology and execution categories
The WEM Ovum Decision Matrix compares leading WEM vendors on multiple dimensions and identifies the top vendors in each. SDL stands out in the Execution category for exceptional scalability and interoperability and in the Technology category for above-average architecture and administration, core capabilities and digital asset management. In particular, SDL scores very high on core capabilities, indicating that its highly focused portfolio offers an advantage versus large, multiple product vendors. Specific strengths that contributed to SDL’s leadership ranking include SDL’s BluePrinting® capabilities that ensure consistent communications and its componentized content management that creates autonomous, reusable components for text, layout, video and more.
“Based on our analysis, SDL’s strong WEM and translation capabilities position the company to be an important part of organizations' global digital marketing strategy,” said Sue Clarke, Senior Analyst, Ovum. “SDL’s best-of-breed approach and focus on WEM and translation solutions has paid dividends, improving their position in this year’s Matrix.”
The WEM Ovum Decision Matrix predicts that SDL Web 8 will continue to gain market share for several reasons. The report states that “the availability of a cloud option will appeal to small organizations, which do not have the budget or the resources to implement a WEM solution on-premise.” Additionally, “SDL has the opportunity to increase its market share from organizations that prefer a best-of-breed approach to customer engagement solutions.”
“We are proud to be named by Ovum as a leader in Web Experience Management,” said Adolfo Hernandez, CEO, SDL. “This recognition underscores our position as a strong partner for businesses of all sizes looking to deliver the best web experiences possible to every customer, regardless of language or location.”
Ovum is a leading global technology research and advisory firm. Through its 180 analysts worldwide it offers expert analysis and strategic insight across the IT, telecoms, and media industries. Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology business leaders, CIOs, vendors, service providers, and regulators looking for comprehensive, accurate, and insightful market data, research, and consulting. With 23 offices across six continents, Ovum offers a truly global perspective on technology and media markets and provides thousands of clients with insight including workflow tools, forecasts, surveys, market assessments, technology audits, and opinion. Ovum is part of the Business Intelligence Division of Informa plc, a leading business intelligence, academic publishing, knowledge, and events group listed on the London Stock Exchange