SDL Signs Agreement with flydubai

Dubai-based airline implements SDL Web to offer customers personalization of website content

Maidenhead, UK
12/5/2016 1:00:00 PM

WAKEFIELD, MA and MAIDENHEAD, UKDecember 5, 2016 – SDL (LSE:SDL) today announced that it has signed an agreement with flydubai, a Dubai-based airline, to use SDL Web to support the way its customers consume information.

flydubai, which has created a network of 90 destinations in 44 countries, wanted to ensure that its customers have a unique and relevant user experience no matter their location. By using SDL Web and working with its partner Indivirtual Dubai, flydubai can deliver mobile optimized and scalable websites while supporting the way the company manages multilingual content globally. Additionally, SDL Web gives flydubai’s customers access to relevant web experiences based on targeting and personalization capabilities as well as localized content based on a user’s background and location. The company can also easily integrate SDL’s solutions with current and future IT projects, allowing for a fully-integrated environment.

“flydubai is committed to investing in product innovations and technologies that enhance our passengers’ travel experience. Having worked with Indivirtual Dubai for many years, it was a natural fit to partner with SDL. We look forward to continuing to work together to bring a best-in-class website browsing experience to our passengers,” said Ramesh Venkat, Chief Information Officer (CIO), at flydubai.

flydubai has been working with Indivirtual Dubai, a leading digital design agency active in digital strategy, for over five years and the company provides support to flydubai’s in-house IT department.

“Collaboration between our partners and customers is something we value heavily at SDL,” said Adolfo Hernandez, CEO, SDL. “We’re delighted about the partnership to date and are excited to continue this collaboration to ensure flydubai’s passengers get the quality and unique user experience that SDL prides itself on.” 

About flydubai

Dubai-based flydubai strives to remove barriers to travel and enhance connectivity between different cultures across its ever-expanding network. Since launching its operations in 2009, flydubai has:

  • Created a network of 90 destinations in 44 countries, with 18 new routes launched in 2015.
  • Opened up 59 new routes that did not previously have direct air links to Dubai or were not served by a UAE national carrier from Dubai.
  • Operates a single fleet type of Next-Generation Boeing 737-800 aircraft and will take delivery of more than 100 aircraft by the end of 2023. 

In addition, flydubai’s agility and flexibility as a young airline has enhanced Dubai’s economic development, in line with the Government of Dubai’s vision, by creating trade and tourism flows in previously underserved markets.

About Indivirtual Dubai

Obsessed with quality, Indivirtual Dubai is a high-end digital agency focusing on digital transformation projects based on data-driven business insights and cutting edge user experience. From luxury brands, airlines, airports and banks to insurance portals and e-commerce sites. Across a variety of online communication channels, geographical boundaries, cultures and languages. Indivirtual delivers user-centric digital experiences that transform or enhance their clients’ online footprint. Learn more at

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RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content and intellectual property services. Through content transformation and multilingual data analysis, our combination of AI-enabled technology and human expertise helps our clients to grow by ensuring they are understood anywhere, in any language.

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Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 40+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.

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Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L). 

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