Record Growth for SDL in Asia Pacific
Global Content Operating Model Helps Asian Brands Embrace Global Opportunities
SDL (LSE: SDL), a leader in global content management, translation and digital experience, today announced a record year of growth in Asia Pacific with new customer successes including the region’s top airlines, manufacturers and digital brands.
Organizations across Asia Pacific are turning to SDL for help in transforming their digital businesses online, and engaging with customers in new and exciting ways. Over the past 18 months, Huawei Enterprise Business Group, China Airlines, China Eastern, All Nippon Airways, and Vanilla Air have all signed agreements for a variety of content management solutions and translation services from SDL.
These new commitments represent the expansion of SDL’s role in providing a Global Content Operating Model (GCOM) to help brands expand business opportunities. One customer, China Airlines, launched 12 websites in 11 languages using SDL’s GCOM strategy and managed to double traffic, and increase conversion rates by 90%.
“Most Asian businesses are now evaluating digital transformation, especially in the Industry 4.0 era. Although they’re technology-savvy they’re turning to us for help, and guidance, on delivering powerful content experiences in different languages. They also need to achieve this in a cost effective, efficient way,” said Nancy Tao, General Manager, SDL. “We’re delighted to be working with the region’s biggest brands, and helping them to showcase their innovation on the global stage.”
SDL’s GCOM strategy – recently showcased at an event in Seoul, Korea – redefines how content technology can support and help achieve business goals. By adopting a GCOM strategy, organizations can mature their content supply chain from ad-hoc to autonomous as they align people, processes and technology. At SDL’s Content Strategy Seminar, C-level business leaders heard from industry peers on how their brand has expanded internationally through a GCOM strategy. SDL also recently hosted an Automotive 4.0 event in Guangzhou, China, where we discussed the role of GCOM in supporting the automotive industry.
If you would like to find out more about these recent events, or see the presentations, please contact: firstname.lastname@example.org.