AI dubbing for everything else: Mastering a new era of global business communication

Abby Schachter Nicole Loney Product Marketing Manager 04 Jan 2024 7 mins 7 mins
AI dubbing for everything else: Mastering a new era of global business communication

In the first two parts of our series, we explored how AI dubbing is transforming video localization for streaming platforms and reinventing the global playbook for YouTube creators. The story is clear: audiences prefer content in their own language, and AI dubbing is the strategic key to unlocking unprecedented views, watch time and revenue streams.

But what if your content isn’t a blockbuster film or a viral video? What if it's an internal safety briefing, an eLearning module on new company policies or a product demonstration video for an international sales team? For too long, this vital content has been left behind, trapped by the logistical and financial barriers of traditional dubbing. Its reach was limited not by its value but by its language.

The promise of AI dubbing extends far beyond entertainment and into the very heartbeat of global business. It’s a revolutionary approach that transforms how organizations educate their employees, communicate with stakeholders and sell their products. By blending cutting-edge artificial intelligence with indispensable human expertise, we're able to democratize global understanding – and ensure every message connects with every person, everywhere.

This is a guide for the corporate world: from L&D and corporate communications to marketing teams. We’ll explore how AI dubbing is rewriting the rules for internal communications, training and commercial content, what the data-driven results look like, and how a strategic partner can help you turn your valuable content into truly global communication.

Why your business content demands a global voice

Your ideas are your most valuable asset. But how much of that knowledge is currently sitting dormant, locked behind a single language? Think of the thousands of hours of internal communications, product demos and training materials that are inaccessible in new markets. The cost of traditional dubbing for this vital content is often unfeasible, and its turnaround time simply doesn't make business sense. This creates a localization bottleneck that leaves valuable knowledge behind and causes opportunities for learning, collaboration and market alignment to be missed.

This is the central challenge that AI dubbing is built to solve. It’s the key to unlocking the full potential of your content, giving you the power to transform single-language communication into a vast, multilingual network of knowledge.

This ensures every employee, partner and stakeholder has immediate access to critical information, eliminating the traditional time and cost barriers. This shift fundamentally changes the economics of business communication, allowing you to breathe new life into source-language content and maximize the value of every minute of media you own.

A new era for knowledge transfer and communication

When tackling global communication, clarity and knowledge transfer are crucial. Although subtitles are an essential tool for accessibility, they often force the viewer to split their attention between reading and watching, which can dilute a message and reduce knowledge retention. AI dubbing offers a powerful new alternative that removes this friction, ensuring your message is heard – and fully absorbed – by every employee, client or partner.

This is a powerful shift in communication. When a training video, a CEO message or a product demo is delivered with an authentic, natural-sounding voice, it builds trust and fosters a deeper, more lasting connection with each audience. So, how do we make it happen?

Your brand’s global voice: powered by AI, perfected by humans

In an era of deepfakes and generic AI outputs, quality and authenticity are paramount. Our dubbing technology, which Bloomberg, a global news leader, trusts to reach global audiences, isn’t just about automation. It’s a seamless blend of art and science that ensures your brand's voice is conveyed with emotion, accuracy and trust.

Our state-of-the-art AI voices convey the emotion of the original, no matter what the content type – news, drama, reality, lifestyle, sports. But the true magic lies in the human touch. Our team of expert linguists and translators meticulously quality-checks every script and audio track, ensuring that while the technology is powerful, the final output is flawlessly human.

This human-in-the-loop approach is what allows you to scale your content with confidence, knowing that your message is understood, everywhere.

A smarter way to scale business communication

Content velocity and consistency are key to global growth. Whether for training, sales or internal communications, you need a solution that is both efficient and reliable. AI dubbing for business communication offers a strategic advantage over traditional, resource-intensive methods.

Our AI-powered workflow accelerates production, making it feasible to localize your entire library of corporate videos at a fraction of the traditional cost and time. This ensures that every employee, stakeholder and customer has access to critical information in their own language. On top of this, AI delivers unwavering consistency, maintaining a uniform brand voice and terminology across all your global content – an essential element for clear and effective corporate communication.

The new voice of global business

The rise of AI has already democratized content creation, and AI dubbing is now democratizing its reach. It empowers you to break free from the limitations of language, ensuring that your most critical messages – from a CEO's address to a product demonstration – are fully understood by every employee, partner and customer, everywhere. This transformation ensures that no vital knowledge is ever left behind.

Ready to harness this innovation and unlock the full potential of your content?

Abby Schachter
Author

Nicole Loney

Product Marketing Manager
Nicole is a Product Marketing Manager at RWS.
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