AI or authentic? How Copyleaks is helping companies trust the content they publish

The rise of generative AI has brought with it a fundamental question for every content-driven business: Can you trust what you’re publishing? Whether it’s marketing copy, product documentation, training materials, or code, there’s a growing need to verify where content comes from, how it was made, and whether it’s safe to use.

Copyleaks is a comprehensive content integrity platform that combines advanced AI detection and plagiarism detection in one powerful solution. It identifies exact matches, paraphrased content, and similar material across multiple file types to uncover plagiarism, while also detecting AI-generated text from leading models like ChatGPT, Gemini, DeepSeek, and Claude, with over 99% accuracy in 30+ languages. Copyleaks goes beyond surface-level scans to catch sophisticated evasion tactics such as character swaps, paraphrasing, and blended human-AI writing, offering transparency and trust in an age of generative content.

Why this matters more than ever

In less than two years, large language models have gone from a tech curiosity to embedded business tools. But with speed comes risk. AI-generated text often pulls from existing data without clear sourcing, raising ethical and legal concerns, especially in industries where IP, brand trust, or regulatory compliance are paramount.

At the same time, the lines between human and AI-generated content are getting harder to see. This poses a challenge not just for legal teams, but for anyone responsible for publishing or approving content. How do you ensure originality? How do you know your contributors aren’t unknowingly reusing protected content? And if you are using AI, how do you do it responsibly?

Two platforms, one goal

Tridion already helps organisations manage complex, multilingual content at scale. Copyleaks adds a crucial verification layer, analysing text, code, and even paraphrased material to detect plagiarism and AI-generated content with close-to-perfect accuracy.

This allows content teams to automatically scan content before publishing, enforce AI usage policies, detect hidden reuse or paraphrased material, validate code snippets, understand license terms, and maintain originality. Whether you're managing technical documentation, marketing materials, or regulatory content, this verification process ensures every piece meets the standards without slowing down publication cycles.

Copyleaks' powerful API makes it easy to embed content checks directly into Tridion workflows. This integration creates a powerful workflow: content authored in Tridion Docs can be automatically scanned by Copyleaks before publication, ensuring every document meets organisational standards for originality and authenticity.

Imagine a technical documentation team in manufacturing, where content accuracy literally affects safety. Copyleaks can detect if writers unknowingly copy procedures from protected manuals, whilst ensuring that AI-generated explanations meet the organisation's human-authored content requirements.

This particularly benefits organisations transitioning to AI-augmented workflows. With features like Draft Companion in Tridion Docs helping authors with grammar, rephrasing, and summarization, teams can leverage AI productivity tools while maintaining clear boundaries around originality and attribution.

The trust imperative

Both RWS and Copyleaks believe that content needs to be more than just fast or scalable; it also needs to be trustworthy.

We also share a belief that transparency shouldn’t be an afterthought. By embedding governance tools where content is created and managed - not just where it’s published -we help organisations future-proof their content operations against legal risk, brand damage, and internal blind spots.

Why content integrity matters

Content confidence isn’t a nice-to-have. It’s a must-have in the age of generative AI. Whether you're a global manufacturer, educational institution, government agency, or regulated enterprise, Copyleaks ensures your content maintains the integrity your audience expects. In a world where anyone can generate text instantly, proving authenticity becomes your competitive advantage.

Ready to build trust into your content workflow?

Explore CopyLeaks' industry-leading AI detection and plagiarism prevention tools, or discover how Tridion Docs can streamline your content creation and publishing process while maintaining the highest standards of integrity.

Looking to partner with RWS?

Join our Tridion partner network to access training, certification, and co-marketing opportunities while helping customers achieve their content management goals.