Beyond the booking button: how TravelLaunch Pro is untangling travel tech's biggest headaches

Booking systems should make life easier, not harder. But for many airlines, rail services, and hotels, outdated systems mean clunky integrations, slow updates, and frustrated customers. That’s where TravelLaunch Pro comes in.

We sat down with Kris Purcell, one of the founding partners, and Brianne Ray, Director of Client and Partner Technology, to talk about what TravelLaunch Pro actually does, why it was built, and how it’s making life easier for travel businesses. We also spoke with Greg Guttmann, Senior Director of Product and Solution Consulting at RWS, who’s been closely involved in integrating Tridion into the solution.

What is TravelLaunch Pro, and why did you build it?

Kris Purcell: It’s a flexible, modern booking system designed to make life easier for travel businesses. We saw companies struggling to integrate old reservation systems with new technology. Things were taking forever, updates were painful, and scaling was a nightmare. TravelLaunch Pro fixes that by offering a streamlined, modular system that businesses can tailor to their needs.

So it’s not a “rip everything out and start fresh” kind of deal?

Brianne Ray: Exactly. Businesses don’t need to burn everything down and start over. TravelLaunch Pro works with existing systems. It smooths out the rough edges, speeds up updates, and gives companies a clear path to modernizing at their own pace.

What actually makes TravelLaunch Pro different from other booking systems?

Kris: Three big things: integration, user experience, and flexibility.

• Integration: It plays nice with existing systems, so you’re not dealing with a painful migration.
• User experience: The booking flow is intuitive and built for real people—customers and staff alike.
• Flexibility: Businesses can pick and choose the features they need, so they’re not stuck paying for stuff they don’t use.

You keep mentioning flexibility—what does that actually mean?

Brianne: The system is built around customizable components. Companies start with core functionality—search, booking, check-in—and can add specialized modules like baggage handling, seat selection, or personalization tools as needed. This adaptability accommodates unique business requirements without forcing unnecessary standardization.

How does TravelLaunch Pro address integration challenges?

Kris: We implement the Facade Pattern, which provides a simplified interface that streamlines communication between disparate systems. This creates a unified access point that makes system updates and integrations more manageable.

This is where Tridion comes into play, right?

Greg Guttmann: Exactly. Tridion fits naturally into that unified architecture. What we bring to the table is the ability to manage content—especially multilingual content—across channels, brands, and languages, all from a single hub. The integration with TravelLaunch Pro means airlines, rail companies, and hotels can launch engaging, consistent booking experiences that speak to their global audiences, without duplicating effort.

So how does Tridion make that easier for travel brands?

Greg: With Tridion Sites, you can manage dozens of websites and languages using our BluePrinting™ technology. Update a single piece of content and push that change everywhere it needs to go—across mobile, desktop, kiosks, even voice-enabled devices. Pair that with our built-in translation workflows, and the whole process becomes fast, scalable, and less prone to error.

Sounds like a win for both speed and consistency.

Greg: Absolutely. And then there’s the personalization layer. You can build visitor profiles based on behaviour and dynamically tailor content to match. So whether someone is booking a last-minute trip on their phone or browsing vacation options at home, they get a relevant, consistent experience.

Back to the setup – what does the implementation timeline look like?

Kris: Implementation typically takes 4 to 12 months, depending on complexity. Our team works with clients to customize and deploy solutions specific to their requirements, including testing, scalability assessment, and ongoing support.

And what about cost? Is this going to be one of those “it’ll save you money... eventually” things?

Brianne: No, this is real, immediate cost-saving. By consolidating everything into one system, businesses don’t need multiple teams managing different booking components. Plus, since it’s modular, they only pay for what they actually use.

Who should be looking at TravelLaunch Pro?

Kris: Any travel company that wants to modernize without the hassle. If you’re a startup, it gets you off the ground fast. If you’re an established company, it helps you transition without disrupting your business.

What’s next for TravelLaunch Pro?

Brianne: We’re working on AI-powered personalization, automation, and real-time analytics—all designed to make booking smarter and more intuitive.

Where can businesses get more info?

Kris: Head over to TravelLaunchPro.com or find us on LinkedIn. And if you want to see it in action, request a demo—we’d love to show you what it can do.

TravelLaunch Pro is built to fix travel booking, not complicate it. If you’re tired of clunky systems and slow updates, it’s worth checking out. Whether you need a full revamp or just a smoother way to work with what you’ve got, TravelLaunch Pro makes it happen—without the headaches.