RWS Webinars
Tridion Webinar

Tools Are Easy, People Are Hard: The Cultural Shift Required for Structured Content and AI

1-hour webinar

Join us for this latest webinar with CIDM and Dipo Ajose-Coker

Structured content adoption is ultimately a people challenge. This webinar focuses on the human side of transforming documentation teams for CCMS, topic-based authoring, and AI-supported workflows. We explore mindset shifts, change management strategies, team readiness, and how to turn reluctant writers into confident adopters. The session offers practical techniques to build buy-in, cultivate internal champions, and help teams thrive in a structured, AI-enabled environment.

Key Takeaways:

  • Why teams resist structured authoring and how to address common concerns.
  • How to build buy-in through clear communication and shared goals.
  • Training and rollout strategies that build confidence and reduce friction.
  • Practical methods for managing resistance and developing champions.
  • How to prepare writers for AI-enabled documentation in a supportive, low-pressure way.

Speakers

Corina Ballweg

Dipo Ajose-Coker

Solutions Architect and Strategist, Tridion

RWS

Dipo Ajose-Coker is the Solutions Architect and Strategist at RWS Tridion Docs. With 18 years of experience as a technical communicator specializing in MedTech and structured content, Dipo expertly bridges developers and users. Today, he focuses on crafting strategic messaging and driving solutions that empower businesses through intelligent content management.