OMRON Automation Americas wanted to make it quick and easy for anyone to find products and information on their complex website, which catered for a large number of solutions and markets. Because it was so hard for users to find what they wanted, with many poor quality web pages, their conversion rates were low.
Read our case study to discover how within just the first two months OMRON:
- Generated over 800 leads and had 600 new account registrations
- Saw their average position in search rise 10 places, with organic search traffic up over 15%, and an almost 20% increase in traffic from Google
- Almost doubled the average number of page views and improved the average session duration by over 20 seconds