Ricoh faced considerable challenges in marketing their products across EMEA. Online content needed to be provided for all the brands under the Ricoh name, in many languages, and local markets needed the flexibility to upload their own content.
Read our case study to see how Ricoh:
- Gained control of a complex structure of many brands and languages
- Created a distinct look and feel for the Ricoh brand across the various websites but with variations of the banner area and colour scheme for each brand
- Used our BluePrinting® technology to create a 'parent' website, which each country could then select pages from to meet the needs of their own particular market