Globalization (G11n)

Globalization is about building products, content and processes that work everywhere – not by chance, but by design. It integrates global readiness into every stage of development, ensuring that businesses can reach international audiences smoothly and consistently.

In practice, globalization involves aligning technology, design, language and cultural considerations so that localization can happen seamlessly. It ensures that an application, website or campaign is both technically and culturally ready to perform in any market. Where internationalization focuses on technical enablement, and localization handles linguistic and cultural adaptation, globalization defines the framework that connects them. It ensures that translation, market entry and content delivery are part of a unified, scalable process – one that supports long-term global growth. Effective globalization also involves quality assurance through functional testing and linguistic testing, validating that localized content and user interfaces work as expected across languages, regions and devices.

At RWS, globalization means more than translation – it’s about building connected systems that enable consistent experiences across the world. We help enterprises plan, design and deliver content and products that are ready for every market from the start.

Our strategic localization and localization testing teams ensure that applications, websites and campaigns perform flawlessly across languages and platforms. By combining automation, AI-enabled Quality assurance and expert human review, RWS delivers globalization strategies that balance speed with cultural and linguistic precision. From development to deployment, RWS brings together human understanding and intelligent technology to help organizations engage authentically – everywhere.