UX testing

In the development lifecycle, there is a distinct difference between "working" and "working well." Functional testing confirms that code executes without errors; UX testing confirms that users can actually achieve their goals without frustration. It is the bridge between system performance and human satisfaction.

UX testing encompasses a wide range of methodologies, from A/B testing and eye tracking to usability studies and Accessibility testing. It answers critical questions: Can the user find the "Buy" button? Is the navigation logic intuitive? Does the layout make sense on a mobile screen? In a global context, this complexity multiplies. A user journey that feels natural in the US might be confusing in Japan due to different reading patterns, color symbolism or information density preferences. For global enterprises, UX testing is the ultimate safeguard against cultural misalignment. It involves testing localized interfaces to ensure that translated text doesn't break the layout, that icons are culturally appropriate and that payment flows support local methods. By identifying friction points before a global launch, organizations can prevent high Bounce rate and negative brand perception.

At RWS, we view UX testing as an essential component of Strategic localization. We believe that a product isn't truly localized until it has been tested by the people it was built for.

Our approach combines Human + Technology. We use advanced automation to check for functional stability and layout issues across thousands of device and browser combinations. However, we pair this with in-market human testers – native speakers and Subject-matter experts (SMEs) – who evaluate the nuance of the experience. Whether validating a software interface, a digital marketing campaign or a complex eLearning content module, RWS integrates UX testing into the content lifecycle. This ensures that accessibility, culture and usability are not afterthoughts, but foundational elements of your global presence.