Bird improves user experience of its app in seven languages

Bird is a leader in environmentally friendly electric transportation, allowing customers to rent e-scooters and e-bikes in over 350 cities around the world through a mobile app, which is translated into multiple languages. Given Bird’s geographic footprint, building brand trust through linguistically and culturally relevant translations is a particular priority in seven languages: Dutch, French, German, Hebrew, Italian, Portuguese and Spanish. 

Bird was seeking both reliable, high-quality translation services and an efficient translation software solution. They settled on two providers: RWS, to provide high-quality translations; and Lokalise, a platform designed especially for managing the localization of digital content, including web and mobile apps.