Toni Byrd Ressaire on content strategy, user experience and domain-specific LLMs

Fraser Doig 24 Nov 2023 12 mins

Step into the world of content strategy and user experience with Toni Byrd Ressaire, Director of Innovation at Technically Write IT. As an industry-leading voice, Toni delves deep into the intricacies of content, from its inception at the strategy stage to its final presentation to end-users. She also talks about the breakthrough of LLMs like ChatGPT, and the value these could provide businesses if they are trained on the right data.

Key Takeaways from the Video:

  • Content Lifecycle: The journey begins at the strategy stage, emphasizing the importance of tools and automation throughout the content lifecycle.
  • The User at the Core: As technology races forward, the need for user-centric, personalized content becomes paramount. It's all about bridging the trifecta of user data, technology, and the content development process.
  • Gaming-Inspired Experience: Borrowing from the dynamic world of gaming, content today should be prepared to predict and adapt to user requirements, embracing a non-linear experience.
  • Hyper-Personalization: Semantics, bite-sized content, and rich metadata converge to meet the modern user's demand for hyper-personalized content.
  • Evaluating Content: The content maturity model stands as a crucial benchmark, guiding organizations to understand and elevate their content for optimal user engagement.
  • The Power of Domain Expertise: While large language models like ChatGPT excel in mimicking human interactions, marrying them with domain expertise could be the game-changer in content strategies. Training a domain model on an organization’s internal knowledge creates a very powerful tool for businesses to leverage AI technology.
  • Metadata's Crucial Role: To harness the full potential of personalization, metadata acts as the bridge, helping machines align content with user intent seamlessly.
  • An Industry at the Cusp: The tools are there; the technology is ready. Now, it's up to organizations to shift their perspective and embrace the future of hyper-personalized content.

Watch the video to get an in-depth understanding from Toni herself and be equipped to navigate the evolving landscape of content development and strategy.

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Author

Fraser Doig

Senior Associate Product Marketing Manager
Fraser Doig is a Senior Associate Product Marketing Manager specializing in helping companies of all industries understand how structured content can elevate their business. At RWS, Fraser works in the Language and Content Technology division, always on the lookout for the latest and greatest developments in the market. He is a regular contributor to publications such as KMWorld and Customer Service Manager Magazine.
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